Simyo "Kerstmissie" - Tessa-Norah Feenstra

When you think of Christmas, one of the first thing that might pop up in your mind are socks. For Simyo's Christmas campaign, Simyo created its own socks together with their community.

It started with a competition between Simyo's employees. They designed a sock on paper. We brought it to the digital world and asked the followers on Instagram and Facebook to vote for their favorite.

After the voting, the socks became real. Two thousand socks were available, and people could get a pair of socks by sending a DM to Simyo on Facebook or Instagram.

It was an enormous success. Three thousand people asked us to send us a pair of Simsocks, but within two weeks, we were out of stock. On the sleeve wrapped around the socks, we asked followers to share their ultimate Christmas sock picture.

Lots of people and animals were wearing these socks during their Christmas dinner at home.

To make this campaign complete, we made a video to create the ultimate Christmas feeling around the socks. The story is about five friends. One of them didn't celebrate Christmas at all. He started partying and woke up 3rd Christmas day afternoon. His friends want to surprise him because no one can be alone around Christmas. With food, presents, and Christmas decorations, the four friends dress up nicely and hit the road. Unsuspensly, the single friend opened the door.

The Christmas tree gets a touch-up, and before dinner is ready, one of the friends has a special present for the surprised host. When dinner is served, he is part of the group again. Everyone is wearing socks and toasts to an evening to remember.

My contribution:

For this project, I came up with the idea, wrote the script, was responsible for the photography before and during the shoot, and partly fulfilled the role as director. Together with the art director, I was responsible for the post-production.
2019

My contribution:

For this project, I came up with the idea, wrote the script, was responsible for the photography before and during the shoot, and partly fulfilled the role as director. Together with the art director, I was responsible for the post-production.
2019

My contribution:

For this project, I came up with the idea, wrote the script, was responsible for the photography before and during the shoot, and partly fulfilled the role as director. Together with the art director, I was responsible for the post-production.
2019

My contribution:
For this project, I came up with the idea, wrote the script, was responsible for the photography before and during the shoot, and partly fulfilled the role as director. Together with the art director, I was responsible for the post-production.
2019

Working at:

A Bigger Circle

Working at:

A Bigger Circle

Working at:

A Bigger Circle

Working at:
A Bigger Circle

CONTACT