SimSocks – SIMYO
2019
Concepting and photography

Christmas is the most wonderful time of the year. A moment that we want to celebrate together, with family and friends. Simyo creates this feeling by giving a present to their fanbase. Free Simyo Socks designed by Simyo employees and YOU got to decide what the sock should look like. 

The election started off with a competition between Simyo's employees. They designed a sock on paper and were brought to the digital world so Simyo's Instagram and Facebook followers could vote for their favorite. After a few days, the winning sock has been brought to life. Two thousand socks were available, and people could get a pair of socks by sending a DM to Simyo on Facebook or Instagram. 

It was an enormous success. Three thousand people asked us to send us a pair of Simsocks, but within two weeks, we were out of stock. On the sleeve wrapped around the socks, we asked followers to share their ultimate Christmas sock picture. Lots of people and animals were wearing these socks during their Christmas dinner at home.